Abstract
Outside present strategy there is a world of potential opportunities to exploit. The aim of this chapter is to introduce two methods, client analysis and segmentation, which are most likely to produce interesting results.
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© 2002 Jorge A. Vasconcellos e Sá
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Vasconcellos e Sá, J.A. (2002). Step 3: Generating Strategic Alternatives. In: The Neglected Firm. Palgrave Macmillan, London. https://doi.org/10.1057/9780230599291_5
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DOI: https://doi.org/10.1057/9780230599291_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-43120-5
Online ISBN: 978-0-230-59929-1
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