A Step-by-step Approach to Managing the Neglected Firm

Abstract

Management of the future firm requires seven main steps:

• 1. Define the present strategy of the firm (Chapter 3)

• 2. Evaluate the present strategy (Chapter 4)

• 3. Create alternatives (Chapter 5)

• 4. Select the best of those alternatives (Chapter 6)

• 5. Synthesize steps 2–4 in a new strategy (Chapter 7)

• 6. Implement that new strategy (Chapter 8)

• 7. Change critical departments in search of new efficiency (Chapter 9).