Abstract
Every manager must manage two companies at the same time: the present one and the future one – the former through the functional departments (marketing, finance, and so on), the latter through the most recent management area: planning (see Figure 1.1). This is the area about which least is known, the one that constitutes both a risk and a great opportunity. Let’s analyse this problem in further detail.
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© 2002 Jorge A. Vasconcellos e Sá
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Vasconcellos e Sá, J.A. (2002). Introduction: The Neglected Firm (every manager must manage two firms). In: The Neglected Firm. Palgrave Macmillan, London. https://doi.org/10.1057/9780230599291_1
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DOI: https://doi.org/10.1057/9780230599291_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-43120-5
Online ISBN: 978-0-230-59929-1
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