Abstract
More than three years after al-Qaeda’s devastating attacks on the most recognized symbols of American power, it is easy to forget the worldwide outpouring of sympathy that followed on the heels of the strikes. Granted, some individuals may have revelled in the callous notion that the USA had finally received its just deserts, but most ordinary people around the globe appeared to be genuinely upset by the massive loss of life in New York City and Washington, DC. Even the most inveterate critics of American foreign policy paused in amazement as the headline of a major French newspaper proclaimed that ‘We are all Americans now’, and thousands of Iranian youths staged touching solidarity vigils in central Tehran.1 Unable to rally the Muslim world behind its violent vision, al-Qaeda actually presented the USA with a golden opportunity to enhance its global leadership by pulling together a transnational coalition of equal partners committed to seeking out and punishing those criminals responsible for the atrocities of 9/11.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Notes
J. W. Edwards and L. de Rose, United We Stand (Ann Arbor, MI: Mundus, 2002), pp. 7–11;
E. C. Nisbet, M. C. Nisbet, D. A. Scheufele and J. E. Shanahan, ‘Public Diplomacy, Television News, and Muslim Opinion’, Harvard International Journal of Press/Politics, 9 (2004), 14.
T. Barry and J. Lobe, ‘The People’, in J. Feffer (ed.), Power Trip: U. S. Unilateralism and Global Strategy after September 11 (New York: Seven Story Press, 2003), pp. 39–49,
P. G. Peterson, ‘Public Diplomacy and the War on Terrorism’, Foreign Affairs, 81 (2002), 77;
C. Ross, ‘Public Diplomacy Comes of Age’, TheWashington Quarterly, 25 (2002), 75–83;
A. J. Blinken, ‘Winning the War of Ideas’, The Washington Quarterly, 25 (2002), 101–14.
M. B. Steger, Globalism: Market Ideology Meets Terrorism, 2nd edn (Lanham, MD: Rowman … Littlefield, 2005),
M. B. Steger Globalization: A Very Short Introduction (Oxford: Oxford University Press, 2003).
J. B. Manheim, Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influence (Oxford: Oxford University Press, 1994).
P. van Ham, ‘War, Lies, and Videotape: Public Diplomacy and the USA’s War on Terrorism’, Security Dialogue, 34 (2003), 429.
S. McEvoy-Levy, American Exceptionalism and US Foreign Policy: Public Diplomacy at the End of the Cold War (New York: Palgrave Macmillan, 2001).
A. A. Bardos, ‘“Public Diplomacy”: An Old Art, a New Profession’, The Virginia Quarterly Review, 77 (Summer 2001), 424.
J. Fousek, To Lead the Free World: American Nationalism and the Cultural Roots of the Cold War (Chapel Hill, NC: The University of North Carolina Press, 2000), p. 7.
S. M. Lipset, American Exceptionalism: A Double Edged Sword (New York: W. W. Norton, 1997).
J. S. Nye, Jr, ‘The Decline of America’s Soft Power: Why Washington Should Worry’, Foreign Affairs, 83 (2004), 17.
R. Smyth, ‘Mapping US Public Diplomacy in the 21st Century’, Australian Journal of International Affairs, 55 (2001), 421–44.
J. M. Blaut, The Colonizer’s Model of the World: Geographic Diffusionism and Eurocentric History (New York: Guilford Press, 1993).
E. Said, Orientalism (New York: Vintage, 1978).
M. Mandelbaum, The Ideas that Conquered the World: Peace, Democracy and Free Markets in the Twenty-First Century (Washington, DC: PublicAffairs, 2002), p. 79.
J. Rosenau, Distant Proximities: Dynamics Beyond Globalization (Princeton, NJ: Princeton University Press, 2003).
Editor information
Editors and Affiliations
Copyright information
© 2005 Manfred B. Steger
About this chapter
Cite this chapter
Steger, M.B. (2005). American Globalism ‘Madison Avenue-Style’: A Critique of US Public Diplomacy after 9/11. In: Hayden, P., el-Ojeili, C. (eds) Confronting Globalization. International Political Economy Series. Palgrave Macmillan, London. https://doi.org/10.1057/9780230598829_14
Download citation
DOI: https://doi.org/10.1057/9780230598829_14
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-52305-4
Online ISBN: 978-0-230-59882-9
eBook Packages: Palgrave Political & Intern. Studies CollectionPolitical Science and International Studies (R0)