American Globalism ‘Madison Avenue-Style’: A Critique of US Public Diplomacy after 9/11

  • Manfred B. Steger
Part of the International Political Economy Series book series (IPES)


More than three years after al-Qaeda’s devastating attacks on the most recognized symbols of American power, it is easy to forget the worldwide outpouring of sympathy that followed on the heels of the strikes. Granted, some individuals may have revelled in the callous notion that the USA had finally received its just deserts, but most ordinary people around the globe appeared to be genuinely upset by the massive loss of life in New York City and Washington, DC. Even the most inveterate critics of American foreign policy paused in amazement as the headline of a major French newspaper proclaimed that ‘We are all Americans now’, and thousands of Iranian youths staged touching solidarity vigils in central Tehran.1 Unable to rally the Muslim world behind its violent vision, al-Qaeda actually presented the USA with a golden opportunity to enhance its global leadership by pulling together a transnational coalition of equal partners committed to seeking out and punishing those criminals responsible for the atrocities of 9/11.


Foreign Policy Double Standard Public Affair Bush Administration Soft Power 
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© Manfred B. Steger 2005

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  • Manfred B. Steger

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