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Managers as masters

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Abstract

The concept of the master-class is regaining popularity. Once the domain of the great musician, many kinds of “experts”, from sales people to television presenters, now offer expensive master-classes. These look suspiciously like repackaged seminars, perhaps with fewer people but at a higher cost.

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© 2008 Adrian Furnham

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Furnham, A. (2008). Managers as masters. In: Head & Heart Management. Palgrave Macmillan, London. https://doi.org/10.1057/9780230598317_42

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