Abstract
In recent years, international business research has thrown much light on the processes through which multinational corporations develop and implement strategy, and a number of useful paradigms have been developed to model aspects of such processes. Following the general methodology of Jarillo and Martinez (1990), this chapter evaluates and interprets the roles played by manufacturing subsidiaries of multinational firms in the UK and Ireland using a sample of German-owned firms to test the framework developed. An alternative taxonomy is evolved using decision-making autonomy, market technology scope, and integration as dimensions. This paradigm helps to explain strategy evolution within the subsidiaries and may guide policy makers responsible for encouraging cross-border investment within the European Union or, indeed, in other regions.
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Taggart, J.H., Hood, N. (2000). Strategy Development in German Manufacturing Subsidiaries in the UK and Ireland. In: Millar, C.C.J.M., Grant, R.M., Choi, C.J. (eds) International Business. The Academy of International Business Series. Palgrave Macmillan, London. https://doi.org/10.1057/9780230596740_10
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DOI: https://doi.org/10.1057/9780230596740_10
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