The notion of embeddedness lies at the root of White’s approach. It constitutes the basis for the two main concepts or, as he (1992a: 16) calls them, “the two primitives of [his] theory,” that is identity and control. The rest of White’s conceptual apparatus and theoretical construction is also derived from this notion of embeddedness and its implications. Although the idea of embeddedness is quite familiar and widely used (Granovetter 2001; Polanyi 1944), White’s understanding and conceptualization grant it a rather distinct character, and bring into focus a number of potentials of the concept hitherto unexplored. The distinctiveness of White’s treatment of the concept comes from the particular properties of social relationships in contemporary societies. Let us now start by trying to explore in detail White’s conception of social embeddedness in modern contexts.
KeywordsControl Effort Multiple Network Social Landscape Distinct Network Mutual Expectation
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