Global Airline Alliances: Constructing Interdependence

  • Wilma W. Suen

Abstract

The rise of strategic alliances has been associated with technology industries, but aviation has been a leader in adopting cooperative competition, and continues to pioneer new approaches to alliance structure and governance. Although passenger alliances are the most high profile, airlines cooperate on a range of activities along the value chain, and many partners in one venture compete in another. Airline alliances also have a significant history of non-cooperation, and importantly for this book, non-cooperation is relatively transparent compared to other industries.

Keywords

Europe Cage Marketing Expense Stake 

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Notes

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Copyright information

© Wilma W. Suen 2005

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  • Wilma W. Suen

There are no affiliations available

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