The Dark Side of Strategic Alliances
Strategic alliances are a key element in a firm’s portfolio of management tools, and considered a source of competitive advantage in many industries. Even firms initially wary of cooperative competition have adopted alliances in response to changes in their operating environments. However, alliances introduce new risks as firms depend on partners for vital resources, share control of key programmes and link their success to their partners’ actions. The risks are real: over half of alliances fail. This has serious consequences for a firm’s performance, and for the development and commercialization of new technologies.
KeywordsStrategic Alliance Dark Side Share Control Partner Choice Incomplete Contract
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