For UNICEF, advocacy means not only informing donors and the public about what UNICEF is doing but, more importantly, sending public messages on its policies in an effort to influence national and international decision-makers and obtain the support of public opinion for policies, some of which may, at times, be controversial or opposed by large segments of populations or countries. These policies are either initiated by the agency itself, or are part of a UN interagency campaign, or are the result of campaigns by NGOs. Effective advocacy requires communications and marketing expertise, an area in which UNICEF has long proved its skills. Advocacy is an essential part of all UNICEF programmes: in some cases, the programme is limited to advocacy when the causes are too broad to generate specific operations, or when resources are lacking, or when other organizations, in particular NGOs, assume the operational activities.
KeywordsSecurity Council State Parti Child Labour International Labour Organization Female Genital Mutilation
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