Advocating Children’s Rights

  • Yves Beigbeder


For UNICEF, advocacy means not only informing donors and the public about what UNICEF is doing but, more importantly, sending public messages on its policies in an effort to influence national and international decision-makers and obtain the support of public opinion for policies, some of which may, at times, be controversial or opposed by large segments of populations or countries. These policies are either initiated by the agency itself, or are part of a UN interagency campaign, or are the result of campaigns by NGOs. Effective advocacy requires communications and marketing expertise, an area in which UNICEF has long proved its skills. Advocacy is an essential part of all UNICEF programmes: in some cases, the programme is limited to advocacy when the causes are too broad to generate specific operations, or when resources are lacking, or when other organizations, in particular NGOs, assume the operational activities.


Security Council State Parti Child Labour International Labour Organization Female Genital Mutilation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 3.
    See Article by M. Newman-Williams (Deputy Director, Programme Director, UNICEF), in UN Chronicle, no. 2, 1999, pp. 38–9. See also M.J. Thapa, ‘UNICEF and the Convention on the Rights of the Child: the Mandate and the Mission’, unpublished paper, UNICEF, 26 October 1995; J. E. Oestreich, ‘UNICEF and the Implementation of the Convention on the Rights of the Child’, Global Governance, vol. 4, no. 2, April-June 1998, pp. 183–98.Google Scholar
  2. 9.
    See N. Grey-Johnson article on ‘African Charter on the Rights of the Child Enters into Force’, International Children’s Rights Monitor, vol. 13, no. 2, May 2000, pp. 24–26.Google Scholar
  3. 10.
    The World Declaration on the Survival, Protection and Development of Children and Plan of Action are in and /wsc/plan.htm. On the Beijing Conference, see J. Tessitore and S. Woolfson, A Global Agenda, Issues Before the 51st General Assembly of the United Nations (Lanham, New York, Boulder, London: Rowman & Littlefield, 1996), pp. 160–161.Google Scholar
  4. 18.
    A. Manuila (ed.), (EMRO: Partner in Health in the Mediterranean, 1949–89 (Alexandria, Egypt: WHO Regional Office for the Eastern Mediterranean, 1991), pp. 291–5Google Scholar
  5. 28.
    1990 UNICEF Annual Report, p. 6, M. Black, Children First: The story of UNICEF, Past and Present (Oxford: Oxford University Press for UNICEF, 1996), pp. 168–9Google Scholar
  6. 29.
    1999 UNICEF Annual Report, pp. 18–19; J. Tessitore and S. Woolfson, (eds), A Global Agenda, Issues Before the 54th General Assembly of the United Nations (Lanham, MA, New York, Boulder, CO, Oxford: Rowman & Littlefield, 1999), pp. 137–8Google Scholar

Copyright information

© Yves Beigbeder 2001

Authors and Affiliations

  • Yves Beigbeder

There are no affiliations available

Personalised recommendations