Abstract
Price is an interesting element in the marketing mix. As researchers indicate (for example, Monroe, 2003; Nagle and Holden, 2002; Schindler and Yalch, 2006; Schindler, 2000), various words are used routinely in transactions between buyers and sellers. This chapter examines the concept of price in this macro sense — sometimes as a tax burden, often as a factor facilitating a transaction, perhaps as a point where there is a dynamic change in supply and demand, frequently as an outlay by (or for) political or governmental authorities, typically as a cost of production, occasionally as a measure of social well-being or status, as an indicator of international competitiveness, and notably as a classic means to achieve monopoly profits.
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© 2008 Alfred C. Holden
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Holden, A.C. (2008). Putting Pricing Experience in Perspective: A Satirical View from Victorian America. In: Rothenberger, S., Siems, F. (eds) Pricing Perspectives. Palgrave Macmillan, London. https://doi.org/10.1057/9780230594890_1
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DOI: https://doi.org/10.1057/9780230594890_1
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