Abstract
It’s clear that the growing demand for Public Relations (PR) will ensure that the PR industry continues to grow in most parts of the New Europe as PR becomes axiomatic for any sizeable organization. PR is no longer just an exotic import, but is growing naturally. However, developing a new business discipline imposes its own demands. We have outlined some below.
We see a tremendous potential in the growing markets of Russia and other countries in this region.
Dave Senay, Fleishman-Hillard president and chief executive officer
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© 2008 Trevor Morris and Simon Goldsworthy
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Morris, T., Goldsworthy, S. (2008). Factors influencing growth. In: Public Relations for the New Europe. Palgrave Macmillan, London. https://doi.org/10.1057/9780230594845_30
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DOI: https://doi.org/10.1057/9780230594845_30
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30218-5
Online ISBN: 978-0-230-59484-5
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