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Abstract

It is not hard to predict that almost all sectors of Public Relations (PR) work will surge ahead in most parts of the New Europe over coming decades. Indeed the process is well underway, with exceptionally high rates of growth in PR in many countries. Many factors are at play.

Eastern Europe and the CIS represent 40 per cent of the population of Europe, and in these areas PR’s share of budget has grown by 60 per cent.

Alex Lanceley, Senior Vice-President, Fleishman-Hillard

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© 2008 Trevor Morris and Simon Goldsworthy

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Morris, T., Goldsworthy, S. (2008). PR growth sectors. In: Public Relations for the New Europe. Palgrave Macmillan, London. https://doi.org/10.1057/9780230594845_29

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