Abstract
The most important thing about an event is to be clear about what you are trying to achieve. The second most important thing is to have a clear theme or idea that will give the event purpose and engage the target audience in the desired way. The third thing is to attend to a mass of very important detail.
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© 2008 Trevor Morris and Simon Goldsworthy
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Morris, T., Goldsworthy, S. (2008). How to plan and run events. In: Public Relations for the New Europe. Palgrave Macmillan, London. https://doi.org/10.1057/9780230594845_27
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DOI: https://doi.org/10.1057/9780230594845_27
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30218-5
Online ISBN: 978-0-230-59484-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)