Abstract
There are three main ways of measuring results. These are output, outtake, and outcome.
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© 2008 Trevor Morris and Simon Goldsworthy
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Morris, T., Goldsworthy, S. (2008). Evaluating results. In: Public Relations for the New Europe. Palgrave Macmillan, London. https://doi.org/10.1057/9780230594845_17
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DOI: https://doi.org/10.1057/9780230594845_17
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30218-5
Online ISBN: 978-0-230-59484-5
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