Abstract
No one would doubt today that markets are becoming progressively more global. The rise of Eastern Europe, the upturn in Latin America and, of course, the entrance of China et al. into the global marketplace have significantly increased the numbers of suppliers for almost every kind of product. With competition rising, it is more important than ever before for companies to find and highlight their unique selling point, to offer something that singles out one company from the crowd.
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Note
Roland Berger Strategy Consultants (2007) ‘Globalization of R&D—Drivers and Success Factors’. Study, ESB Research Institute, Reutlingen University, June.
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© 2008 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Rinn, T., Bethlehem, K. (2008). Introduction:What is successful product development?. In: Schwientek, R., Schmidt, A. (eds) Operations Excellence. International Management Knowledge. Palgrave Macmillan, London. https://doi.org/10.1057/9780230594241_2
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DOI: https://doi.org/10.1057/9780230594241_2
Publisher Name: Palgrave Macmillan, London
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