Abstract
SECOND-STAGE financings arise when a business with a product has been established and ideally enough turnover has been created in its home market to enable it to reach or be close to profitability. The key for a company at that stage is to have a clear marketing plan showing how the lead product can be sold to a wider market, which may involve some selling overseas, and how further products can be developed for sale to existing markets. This involves a combination of market and product development as set out in the matrix below:
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© 2008 Richard Thompson
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Thompson, R. (2008). Second-Stage Financings. In: Real Venture Capital. Palgrave Macmillan, London. https://doi.org/10.1057/9780230594067_12
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DOI: https://doi.org/10.1057/9780230594067_12
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30035-8
Online ISBN: 978-0-230-59406-7
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