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Wonder Woman pp 167-191 | Cite as

Effective brand experience design

  • Iain Ellwood
  • Sheila Shekar

Abstract

Making women feel good is the key to them enjoying and loving your brand. As we have seen throughout this book, women value feelings and emotions more than men. This chapter defines the most effective way to make women feel good about your brand. It identifies the key tools that can be used to create enhanced brand experiences that are more appropriate for women customers. Women have a more holistic understanding of the world than men and this means that brands need to have a multidimensional approach to satisfying their needs and making them feel good.

Keywords

Customer Relationship Service Experience Brand Personality Branded Relationship Lifetime Customer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Iain Ellwood and Sheila Shekar 2008

Authors and Affiliations

  • Iain Ellwood
  • Sheila Shekar

There are no affiliations available

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