Skip to main content

Introduction: Dramaturgies of Value in Market Places

  • Chapter
Lived Experiences of Public Consumption

Part of the book series: Consumption and Public Life ((CUCO))

  • 129 Accesses

Abstract

The contemporary dominance of global capitalism rests strongly on the continued ideological vigor of a particular notion of `the market’ as much as it does on the availability of capital, the efficiency of distribution systems and the exploitation of labor. In prevailing conceptions, as many point out, ‘the market’ arises as a kind of supra-intelligence, even a kind of a deity (Frank 2000), that is said to effectively arrange social and economic life according to an unbending, and ultimately unerring, calculus of value — an idea clearly descendent from Adam Smith (Carrier 1997; Slater and Tonkiss 2001). In its present day manifestation, the neoclassical ideology of the market informs a neoliberal politics that exhorts, in ways that Smith never intended, the absolute right-of-way for commerce to shun governmental regulation or public oversight (Comaroff and Comaroff 2000).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 16.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Agnew, J. (1986) Worlds Apart: The Market and Theatre in Anglo-American Thought. Cambridge: Cambridge University Press.

    Book  Google Scholar 

  • Bahktin, M. (1984) Rabelais and His World. Bloomington: Indiana University Press.

    Google Scholar 

  • Bevir, M. and Trentmann, F. (2004) ‘Markets in Historical contexts: Ideas, Practices and Governance,’ pp. 1–24 in Markets in Historical Contexts. Mark Bevir and Frank Trentmann (eds). Cambridge: Cambridge University Press.

    Chapter  Google Scholar 

  • Carrier, M. (1997) Meanings of the Market. Oxford: Berg.

    Google Scholar 

  • Chin, E. (2001) Purchasing Power. Minneapolis: University of Minnesota Press.

    Google Scholar 

  • Comaroff, J. and Comaroff, J. L. (2000) ‘Millennial Capitalism: First Thoughts on a Second Coming,’ Public Culture 12:2 (Spring): 291–342.

    Google Scholar 

  • England, P. (1993) ‘“The Separative Self”: Andocentric Bias in Neoclassical Assumptions”, in M. A. Ferber and J. A. Nelson (eds), Beyond Economic Man: Feminist Theory and Economics. Cambridge, MA: Harvard University Press.

    Google Scholar 

  • —— (2003) ‘Separative and Soluable Selves; Dichotomous Thinking in Economics,’ pp. 33–59 in Feminist Economics Today. Marianne A. Ferber and Julie A. Nelson (eds). Chicago: University of Chicago Press.

    Google Scholar 

  • Frank, T. (2000) One Market Under God: Extreme Capitalism, Market Populism, and the Economic Democracy. New York: Doubleday.

    Google Scholar 

  • Geertz, C. (1973) The Interpretation of Cultures. New York: Basic Books.

    Google Scholar 

  • Goffman, E. (1959) The Presentation of Self in Everyday Life. Doubleday: New York.

    Google Scholar 

  • —— (1967) Interaction Ritual. New York: Pantheon.

    Google Scholar 

  • —— (1979) Gender Advertisements. New York: Harper.

    Google Scholar 

  • Harris, J. (2004) ‘Toennies on “Community” and “Civil Society”: Clarifying Some Cross-currents in post-Marxian political Thought’, pp. 129–44 in Markets in Historical Contexts. Mark Bevir and Frank Trentmann (eds). Cambridge: Cambridge University Press.

    Google Scholar 

  • Hochschild, A. (2003) The Commercialization of Intimate Life. Berkeley: University of California Press.

    Google Scholar 

  • Klein, N. (1999) No Logo. New York: Picador.

    Google Scholar 

  • Knorr-Cetina, K. and Bruegger, U.(2002) ‘Traders’ Engagement with Markets A Postsocial Relationship,’ Theory, Culture & Society, Vol. 19, No. 5–6, 161–85.

    Article  Google Scholar 

  • Kopytoff, I. (1986) ‘The Cultural Biography of Things: Commoditization as Process,’ pp. 63–91 in The Social Life of Things, Arjun Appadurai (ed.). Cambridge: Cambridge University Press.

    Google Scholar 

  • Miller, D. (1998) A Theory of Shopping. Ithaca, NY: Cornell University Press.

    Google Scholar 

  • Miller, D., Jackson, P., Thrift, N., Holbrook, B. and Rowlands, M. (1998) Shopping, Place and Identity. London: Routledge.

    Google Scholar 

  • Miller, L. (2006) Reluctant Capitalists. Chicago: University of Chicago Press.

    Book  Google Scholar 

  • Polanyi, K. (1957) The Great Transformation. Boston: Beacon.

    Google Scholar 

  • Salzinger, L. (2003) Genders in Production: Making Workers in Mexico’s Global Factories. Berkeley: University of California Press.

    Google Scholar 

  • Sassen, S. (2001). The Global City. Princeton: Princeton University Press.

    Book  Google Scholar 

  • Sherry, J. (1998) ‘The Soul of the Company Store: Nike Town Chicago and the Emplaced Brandscape,’ in Servicescapes, John Sherry (ed.). Chicago: American Marketing Association.

    Google Scholar 

  • Slater, D. (2002) ‘Capturing Markets from the Economists,’ in Cultural Economy, Paul du Gay and Michael Pryke (eds). London: Sage.

    Google Scholar 

  • Slater, D. and Tonkiss, F. (2001) Market Society. London: Polity Press.

    Google Scholar 

  • Toennies, F. (1887 [2001]). Community and Civil Society, J. Harris (ed.). Cambridge: Cambridge University Press.

    Google Scholar 

  • Zaloom, C. (2006) Out of the Pits: Traders and Technology from Chicago to London. Chicago: University of Chicago Press.

    Google Scholar 

  • Zelizer, V. (2005) The Purchase of Intimacy. Princeton: Princeton University Press.

    Google Scholar 

  • Zukin, S. (1991) Landscapes of Power. Berkeley: University of California Press.

    Google Scholar 

  • Zukin, S. (2003) Point of Purchase. NY: Routledge.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Copyright information

© 2008 Daniel Thomas Cook

About this chapter

Cite this chapter

Cook, D.T. (2008). Introduction: Dramaturgies of Value in Market Places. In: Cook, D.T. (eds) Lived Experiences of Public Consumption. Consumption and Public Life. Palgrave Macmillan, London. https://doi.org/10.1057/9780230591264_1

Download citation

Publish with us

Policies and ethics