Santander’s Business Model
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In Chapter 3, Business Model, we described and analysed the generic model (or ‘ideal type’) of the most successful Spanish retail banks. In this chapter, we now explore our theory that Santander uses a Profit-Arithmetic (PA) model that follows the strategic course set by the top executives, namely, Emilio Botín and Alfredo Sáenz.1 and 2 This claim helps to explain the success of the bank, and assumes that the ability of Santander to remain focused on retail banking is based on three factors — a penchant for size and growth, operational efficiency, and IT systems.3
KeywordsInformation Technology Business Model Cost Efficiency Efficiency Ratio Consumer Finance
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