Abstract
It was stated in the previous chapter that we used two main methods to collect data; interviews and documents. After managing and organising the raw data, we identified a list of themes in each case. Using these themes, we describe and explain the process of each breakthrough product project team and attempt to understand the causality of the project team performance measurement system and new product success or failure.
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© 2009 Magdy G. Abdel-Kader and Erin Yu-Ching Lin
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Abdel-Kader, M.G., Lin, E.YC. (2009). Case Study and Interpretation. In: Performance Measurement of New Product Development Teams. Palgrave Macmillan, London. https://doi.org/10.1057/9780230584273_6
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DOI: https://doi.org/10.1057/9780230584273_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36485-5
Online ISBN: 978-0-230-58427-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)