Abstract
The previous chapter emphasized the significance of framing processes for the translation of a complex reality into a labelling scheme. This chapter turns the focus to another process in this translation, namely the organizing that takes place behind labelling schemes. For our purposes, it is relevant to employ and combine two perspectives on organizing: first, one broad perspective that focuses on coalitions, social movements, and interaction among actors within the organizational landscape; second, one narrow perspective that focuses on formal organization. A brief discussion of these two perspectives is followed by an analysis of different organizational forms for labelling activities. We analyse three different organized forms in which business and social movement actors, particularly EMOs, interact in labelling arrangements; and we ask whether and how such variation matters. Indeed, organizational form itself is subject to intense debate among stakeholders, because the stakeholders generally believe that organizational form matters both for the efficiency of interaction across actors and for the environmental as well as social outcomes, and not least for the legitimacy of the labelling scheme. Finally, this chapter takes a closer look at some of the major actors involved in labelling, including their motives (or lack of motives), arguments, and power resources.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 2008 Magnus Boström and Mikael Klintman
About this chapter
Cite this chapter
Boström, M., Klintman, M. (2008). Organizing the Labelling. In: Eco-Standards, Product Labelling and Green Consumerism. Consumption and Public Life. Palgrave Macmillan, London. https://doi.org/10.1057/9780230584006_9
Download citation
DOI: https://doi.org/10.1057/9780230584006_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35914-1
Online ISBN: 978-0-230-58400-6
eBook Packages: Palgrave Social & Cultural Studies CollectionSocial Sciences (R0)