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Wine Brands pp 128-155 | Cite as

Web 2.0 and the new millennium: innovative ways for new trends

  • Evelyne Resnick

Abstract

‘We don’t believe that five guys sitting in a room should be able to know the right answers compared to the hundreds of people who are out there. We want to hear people’s comments.’ This statement was made by Kevin Kells, Development Director of consumer packaged goods at Google, to wine industry executives during the Sixteenth Annual Wine Industry Financial Symposium held in Napa Valley on September 18, 2007.

Keywords

Club Member Wine Industry Winemaking Process Wine Rating Wine Consumer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Karen Lee, ‘Netnographic investigation of online communities: Implications for Online Data Collections, Analysis and Advertising management’, Prepared for Quantitative Methods in Advertising and Brand Communication, ADV 391K, at the University of Texas, April 22, 2004.Google Scholar
  2. 3.
    Darryl Roberts, The Autobiography of Wine X, Or Explaining Rain … to People Who Don’t Know What Water Is, WineX website, 2003.Google Scholar

Copyright information

© Evelyne Resnick 2008

Authors and Affiliations

  • Evelyne Resnick

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