Abstract
‘We don’t believe that five guys sitting in a room should be able to know the right answers compared to the hundreds of people who are out there. We want to hear people’s comments.’ This statement was made by Kevin Kells, Development Director of consumer packaged goods at Google, to wine industry executives during the Sixteenth Annual Wine Industry Financial Symposium held in Napa Valley on September 18, 2007.
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Notes
Karen Lee, ‘Netnographic investigation of online communities: Implications for Online Data Collections, Analysis and Advertising management’, Prepared for Quantitative Methods in Advertising and Brand Communication, ADV 391K, at the University of Texas, April 22, 2004.
Darryl Roberts, The Autobiography of Wine X, Or Explaining Rain … to People Who Don’t Know What Water Is, WineX website, 2003.
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© 2008 Evelyne Resnick
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Resnick, E. (2008). Web 2.0 and the new millennium: innovative ways for new trends. In: Wine Brands. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583733_7
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DOI: https://doi.org/10.1057/9780230583733_7
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