Abstract
In Mumbai, our new Indian wine drinker, Mr. Singh, is sitting in a restaurant with a friend who orders wine with his dinner. ‘Red or white?,’ asks the waiter. ‘Red with ice and soda,’ answers Mr. Singh’s friend. How embarrassing!
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Notes
Amrit Dhillon, ‘Blank looks go as India develops thirst for wine’, Telegraph.co.uk, May 21, 2007.
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© 2008 Evelyne Resnick
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Resnick, E. (2008). Birth of the new wine consumer. In: Wine Brands. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583733_4
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DOI: https://doi.org/10.1057/9780230583733_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36372-8
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