Abstract
The traditional wine consumer is dead! Long live the New Consumer! Changing patterns in the everyday life of consumers affect their values and trends. These global changes apply to the local consumer in his local environment, and create new trends and values common to consumers all over the world. In today’s world, they are global consumers.
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© 2008 Evelyne Resnick
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Resnick, E. (2008). Values and trends of the new consumers. In: Wine Brands. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583733_3
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DOI: https://doi.org/10.1057/9780230583733_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36372-8
Online ISBN: 978-0-230-58373-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)