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Portrait of a man as a traditional consumer

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Wine Brands
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Abstract

November 15, 2007, 12:01 AM, France. Millions of cases of Beaujolais Nouveau (the new Beaujolais wine, first of the year) are trucked out of a little French village to go across the world. In the United States, in the United Kingdom, in Japan, millions of wine drinkers are expecting the arrival of this easy-drinking wine and are ready to celebrate. All over the world, cafés, wine bars and restaurants have special evenings to enjoy the event and people rejoice — as a pre-Christmas celebration.

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Notes

  1. C. Malanga, ‘He Held Good Taste to Be Self-Evident’, Cityjournal.org, August 31, 2007.

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  2. From Dr. James McWilliams, A Revolution In Eating: How the Quest for Food Shaped America (April 2005).

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  3. From the title of an article by Paul Hart, ‘Chicago, Big Shoulders, Open Minds, Sharp Palates’, in The World of Fine Wines, issue 16, 2007, pp. 130–7. This section is inspired by his article.

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  4. Cited by Pieter Eijkhoff, in Wine in China: Its History and Contemporary Developments, MS Netherlands Wine Guild, 2000, p. 33.

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© 2008 Evelyne Resnick

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Resnick, E. (2008). Portrait of a man as a traditional consumer. In: Wine Brands. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583733_2

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