Factors influencing growth

Abstract

It’s clear that the growing demand for Public Relations (PR) will ensure that the PR industry continues to grow in most parts of Asia. Indeed it will not only thrive in existing economic “hotspots” in India, China and elsewhere, but will increasingly spread into all parts of the Continent as PR becomes axiomatic for any sizeable organization. There is also already evidence in China that local PR firms have been managing to grow their businesses much faster than international firms, which still predominantly work for multinational clients. PR is no longer just an exotic import, but is growing naturally across Asia. However, developing a new business discipline imposes its own demands. We have outlined some below:

“The Chinese market place has far more demand than it has supply. It’s very hard to hard talented people who understand communications in China.”

Paul Taaffe, Global CEO Hill & Knowlton