Abstract
The most important thing about an event is to be clear on what you are trying to achieve. The second most important thing is to have a clear theme or idea that will give the event purpose and engage the target audience in the desired way. The third thing is to attend to a mass of very important detail.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Copyright information
© 2008 Trevor Morris and Simon Goldsworthy
About this chapter
Cite this chapter
Morris, T., Goldsworthy, S. (2008). How to plan and run events. In: Public Relations for Asia. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583450_27
Download citation
DOI: https://doi.org/10.1057/9780230583450_27
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36190-8
Online ISBN: 978-0-230-58345-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)