Abstract
Tactics are the delivery mechanisms of Public Relations (PR). They carry the messages to the target audience. But they succeed only if they are the right tactics for the chosen media and have content that is attention grabbing. Press releases, surveys or photo opportunities are no good in themselves if they do not secure coverage. It is the idea behind them that is all-important.
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© 2008 Trevor Morris and Simon Goldsworthy
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Morris, T., Goldsworthy, S. (2008). Tactics. In: Public Relations for Asia. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583450_15
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DOI: https://doi.org/10.1057/9780230583450_15
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36190-8
Online ISBN: 978-0-230-58345-0
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