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Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communication

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Book cover Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Abstract

Studies of national images and identities suggest a careful consideration of historical and contextual aspects when planning, mastering and evaluating corporate images and identities — including a classification of image types. We argue for a reconsideration of these contributions if corporate communication is to be other than auto-communication, fixes or acronyms. Our discussion draws on company examples such as Hamburg-Mannheimer, Rambøll, Shell, Burger King and Scandinavian Airlines.

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Authors
  1. Roy Langer
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  2. Richard J. Varey
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Editor information

Editors and Affiliations

  1. Brunel Business School, UK

    T. C. Melewar

  2. ITU Faculty of Management, Turkey

    Elif Karaosmanoğlu

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© 2008 Roy Langer and Richard J. Varey

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Langer, R., Varey, R.J. (2008). Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communication. In: Melewar, T.C., Karaosmanoğlu, E. (eds) Contemporary Thoughts on Corporate Branding and Corporate Identity Management. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583221_12

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