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Bring Yourself to Work

  • Chapter
Brand Engagement

Part of the book series: International Political Economy Series ((IPES))

Abstract

Everyman has finally married. It’s a lot later than his parents did (and the decision had nothing to do with their constant reminders), but he likes to think it’s all the better for the wait, and will hopefully last a lot longer. “Who was it who said that men shouldn’t even consider tying the knot until at least 32?” They have a young family (scandalously started out of wedlock) and, as they have both battled to maintain a footing on their respective career ladders, are helped out by a full-time nanny and a punishing schedule of structured activities for the kids. It seems there just hasn’t been enough time to kick a ball around in the park anymore, so something has had to give.

If the work you’re doing is what you chose to do because you love it then it may well be your bliss. If not, then it’s your dragon.

(Campbell, 2001)

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Authors
  1. Ian P. Buckingham
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Copyright information

© 2008 Ian Buckingham

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Buckingham, I.P. (2008). Bring Yourself to Work. In: Brand Engagement. International Political Economy Series. Palgrave Macmillan, London. https://doi.org/10.1057/9780230579507_6

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