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Building and Governing A Territory

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The Marking Enterprise

Part of the book series: INSEAD Business Press ((IBP))

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Abstract

A market is generally thought of as an action space that relies primarily on pricing for its organization. Businesses in the market essentially have a commercial function alone. By contrast, a hierarchy is based on principles of legitimate authority: asymmetric relations are established among its specialized areas, imposing an action plan on them (Thoenig 1998). A network, another space of economic action, can be structured around the business’s capacity to occupy a structural void once it has successfully polarized numerous relationships with third-party partners that it otherwise wouldn’t have had any direct contact with (Burt 1992).

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© 2007 Jean-Claude Thoenig and Charles Waldman

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Thoenig, JC., Waldman, C. (2007). Building and Governing A Territory. In: The Marking Enterprise. INSEAD Business Press. Palgrave Macmillan, London. https://doi.org/10.1057/9780230579484_9

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