Societal Embedding

Abstract

Embedding companies aim at more than just having a business impact. Beyond their short-term financial performance, their ambi-tions and actions are driven by another overarching target: to shape a broader and lasting specific world of their own. Their success comes from being simultaneously the architects and the epicenters of new societal, cultural, and social spaces: the ultimate benchmarks and common denominators of all involved. We call this process “marking a territory.”