Abstract
What can be learned from the two cases, one in distribution and one in production, when reading them using Table 1.1 and the dimensions listed at the end of Chapter 1? A comparison enables us to define marking in a more precise manner.
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© 2007 Jean-Claude Thoenig and Charles Waldman
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Thoenig, JC., Waldman, C. (2007). Essence Of Markings. In: The Marking Enterprise. INSEAD Business Press. Palgrave Macmillan, London. https://doi.org/10.1057/9780230579484_5
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DOI: https://doi.org/10.1057/9780230579484_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28022-3
Online ISBN: 978-0-230-57948-4
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