Abstract
The Marking Enterprise discusses businesses that practice marking. They are models not only because of their economic performances, but also because of the mark they leave on society.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Copyright information
© 2007 Jean-Claude Thoenig and Charles Waldman
About this chapter
Cite this chapter
Thoenig, JC., Waldman, C. (2007). Executive Summary. In: The Marking Enterprise. INSEAD Business Press. Palgrave Macmillan, London. https://doi.org/10.1057/9780230579484_12
Download citation
DOI: https://doi.org/10.1057/9780230579484_12
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28022-3
Online ISBN: 978-0-230-57948-4
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)