Abstract
How a leader confronts the concepts of change and innovation can mean the very survival of his or her organization. Does that sound overly dramatic? Here’s a story to illustrate my point. Early on in my auditing career, in the mid-1980s, I worked with a leading maker of over-the-counter cold remedies and other consumer products. The company was publicly traded, but the founding family, a major stockholder, was very active and the CEO was a member of the family. The firm had a terrific line-up of brands and a very strong international distribution network, and everything should have been rosy. But I had been their external auditor for about four years when I started to hear the same worried comment over and over from different departments: The company hadn’t launched a new product in quite a while. The joke was that the research labs were coming up with new cough drop flavors, but no new products.
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© 2007 J. Frank Brown
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Brown, J.F. (2007). Leading into Change and Innovation. In: The Global Business Leader. INSEAD Business Press Series. Palgrave Macmillan, London. https://doi.org/10.1057/9780230579453_10
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DOI: https://doi.org/10.1057/9780230579453_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35683-6
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