Entrepreneurship and the Tactics of Empathy: Meditation on a Text by Sir Richard Branson

  • Peter Armstrong


Following the 1980s advent of entrepreneurialism, the assumption that entrepreneurship is an unequivocal good has seemed to pass amongst academics and politicians with very little debate. Reflecting this consensus-by-default, the UK’s universities are now engaged in a large-scale social experiment in which entrepreneurial attitudes are to be produced amongst the current generation of students, particularly those of science and technology. Whether the students will respond to this initiative as they have responded to other aspects of their education will not become clear for some years. Meanwhile it is pertinent, and certainly overdue, to ask how they will behave if the programme works as intended.


Transactional Model Entrepreneurial Attitude Moral Force Cabin Crew Thematic Apperception Test 
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Copyright information

© Peter Armstrong 2005

Authors and Affiliations

  • Peter Armstrong
    • 1
  1. 1.The Management CenterUniversity of LeicesterUK

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