Dialogue-based Public Diplomacy: a New Foreign Policy Paradigm?
As the earlier chapters of this book have made clear, public diplomacy is increasingly seen as a central element of broader diplomatic activity in the twenty-first century. But it remains controversial. Debate remains about whether it is really new, or whether it is merely a fancy name for traditional propaganda activities. This chapter does not directly address these issues, but rather focuses on more practical aspects of how public diplomacy can be undertaken. It argues that the new security agenda requires a more collaborative approach to foreign policy, which in return requires a new dialogue-based paradigm for public diplomacy. In the process, some of the theoretical issues may also be clarified. To get a handle on the practical aspects, the chapter begins by looking at two concrete cases: the struggle against international terrorism; and nation-building.
KeywordsMigration Europe Income Marketing Coherence
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