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The New Public Diplomacy: Between Theory and Practice

  • Jan Melissen
Part of the Studies in Diplomacy and International Relations book series (SID)

Abstract

It is tempting to see public diplomacy as old wine in new bottles. Official communication aimed at foreign publics is after all no new phenomenon in international relations. Image cultivation, propaganda and activities that we would now label as public diplomacy are nearly as old as diplomacy itself. Even in ancient times, prestige-conscious princes and their representatives never completely ignored the potential and pitfalls of public opinion in foreign lands. References to the nation and its image go as far back as the Bible, and international relations in ancient Greece and Rome, Byzantium and the Italian Renaissance were familiar with diplomatic activity aimed at foreign publics.

Keywords

Civil Society Foreign Policy International Relation Cultural Relation Foreign Ministry 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

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Copyright information

© Jan Melissen 2005

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  • Jan Melissen

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