Technological innovation is the central factor in corporate survival in the age of globalization and mad technology. However, the old view, that technology is a real production factor, is now being rapidly replaced by a new understanding, that it is in fact a part of cultural, virtual, and unreal factors of production (see Tsuru, 1993). If corporations do not acknowledge this new face of technology, they are squeezed out of the market. Traditional technologies that use heavy and chemical materials to produce Fordist commodities (e.g., mass production of one model of large size cars) have rapidly been supplanted by the so-called “post-industrial” technologies that Toyota championed (e.g., limited production of several models of small size cars).
KeywordsDepression Radar Defend
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