Guarding Against the ‘Deep Slumber of a Decided Opinion’
One way we can begin to appreciate the role and importance of political communication is by examining the way that it has been discussed in, and developed by, political theory. This provides the foundation for our understanding of how different political systems have used and abused communication, but more importantly, it undermines the idea that political communication is the product of the media age. The pervasive media culture has conditioned us to accept spin-doctors, sound-bites and public relations consultants as modern phenomena. However, a cursory glance through the history of political thought reveals the interface between politics and communication has a long pedigree.
KeywordsEurope Marketing Arena Kelly Conglomerate
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