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The future of customer experience

  • Colin Shaw
  • John Ivens

Abstract

So that’s it. Hopefully reading this book is your first step to building great customer experiences. We hope you have now joined the growing band of people preparing for the customer experience tsunami. We hope that you now recognise that the customer experience is the next competitive battleground, as do the senior business leaders we have spoken with. We believe we have highlighted some of the problems and pitfalls, opportunities and solutions before you.

Keywords

Customer Experience Imaginary Play Loud Music Grey World Lasting Memory 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Colin Shaw and John Ivens 2002

Authors and Affiliations

  • Colin Shaw
  • John Ivens

There are no affiliations available

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