Abstract
Why do Dell Computers have signs around their Round Rock offices near Austin, Texas stating ‘Customer Experience — Own It’? Why do Starbucks talk about the ‘Third Place’ when they sell coffee? Why are we seeing the growth in positions with the words ‘Customer Experience’ in their job title? What do Harley Davidson sell? Bikes, or the ability for 40-year-old accountants to dress in leather and frighten people? Why are Hilton Hotels redefining what their hotel rooms are about? Why have we seen a rise in ‘themed’ restaurants like the Hard Rock Café, Rain Forest Café, Bubba Gumps and Planet Hollywood? Why are a number of people starting to say, ‘The customer experience is the next competitive battleground’?
Nothing is more powerful than an idea whose time has come.
Victor Hugo
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Notes
Daniel Goleman, Emotional Intelligence, London, Bloomsbury, 1996.
Copyright information
© 2002 Colin Shaw and John Ivens
About this chapter
Cite this chapter
Shaw, C., Ivens, J. (2002). The customer experience tsunami. In: Building Great Customer Experiences. Palgrave Macmillan, London. https://doi.org/10.1057/9780230554719_1
Download citation
DOI: https://doi.org/10.1057/9780230554719_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-4039-3949-4
Online ISBN: 978-0-230-55471-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)