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The rhetoric and reality of marketing in India

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The Rhetoric and Reality of Marketing
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Abstract

A snapshot of India:

  • one billion population

  • ranks seventh in the world in area

  • ranks first in the world in irrigated area

  • ranks second in production of rice, wheat, milk and sugar

  • ranks twelfth for GDP

  • ranks eighth in electricity generation

  • ranks thirtieth in exports of goods and services

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Authors

Editor information

Philip J. Kitchen

Copyright information

© 2003 Ashish Sadh and Sharada Tangirala

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Sadh, A., Tangirala, S. (2003). The rhetoric and reality of marketing in India. In: Kitchen, P.J. (eds) The Rhetoric and Reality of Marketing. Palgrave Macmillan, London. https://doi.org/10.1057/9780230554702_9

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