Abstract
The purpose of this chapter is to highlight the cultural differences between emerging and developed markets overseas and the extent to which such cultural differences can impact on market selection for siting an investment, negotiating it, locating investment partners, managing an investment and withdrawal from an investment activity. This will be achieved by exploring aspects of culture in terms of its impact on investment in emerging markets (Section 2). This is illustrated by an analysis of the impact of culture on communication in such markets as far as investment activities are concerned (Section 3); the analysis is then compared with a research study on the topic undertaken in Thailand (Section 4). The chapter concludes by reviewing the impact of culture on investment in emerging markets in relation to each phase of the investment process (Section 5).
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© 2004 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Fletcher, R. (2004). The Impact of Culture on Investment in Emerging Markets. In: Kehal, H.S. (eds) Foreign Investment in Developing Countries. Palgrave Macmillan, London. https://doi.org/10.1057/9780230554412_13
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DOI: https://doi.org/10.1057/9780230554412_13
Publisher Name: Palgrave Macmillan, London
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