Assessment of the Business Case

Abstract

All our findings indicate that there is indeed a business case for corporate sustainability, but to varying degrees. One objective of our research was to examine managers’ perception of the business case. While most sustainability managers acknowledge its existence it is never as clearly defined as in the ‘smart zone’ (see Figure 2.1 in Chapter 2) and is more difficult to measure than we had expected. There are many indications that the business case has not yet been fully exploited by most companies. There are many ideas floating around that have the potential to improve sustainability performance and boost profits.