Playing to Win: The Leadership Function
Like business, professional sport organizations may have many imperatives placed upon them. However, sometimes, unlike business, they have less difficulty in understanding where their core business lies. Moreover, they recognize the significant difference between activities that reflect the core of the business (like providing sporting merchandise for sales), versus those that are core to the business (like developing player talent). This chapter explains the importance of understanding an organization’s core business and the impact that leadership has on driving success in the “right” areas. It places leadership in the context of wider organizational change and explains the role of the leader as a change agent, in a similar manner to a team’s captain.
KeywordsEurope Income Marketing Shoe Iraq
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