Paradoxes of Material Culture: The Political Economy of Surfing
This chapter analyses the material bases of surfing culture (including surfboards, wetsuits, clothing, accessories, magazines, books, memorabilia, videos, competitions, tourism and surfing schools),1 which is worth an estimated US$4 billion each year (Gliddon, 2002: 20). In particular, it investigates the paradoxes of a culture that celebrates social freedom, escape from drudgery and a harmonious interaction with the natural world, and which simultaneously propagates capitalist accumulation, competition and exploitation in its modes of economic and political organization.2 Most surfers are only too well aware of the paradox; but how do they reconcile the contradictions?
KeywordsDust Europe Foam Rubber Income
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