Global Struggles, Local Impacts: Rugby League, Rupert Murdoch’s ‘Global Vision’ and Cultural Identities

  • Mark Falcous
Part of the International Political Economy Series book series (IPES)

Abstract

The profound local impacts of the reconfiguration of the global media sports economy were demonstrated by tumultuous changes within British rugby league during the 1990s. Entwined with wider configurations of the media industries, the attempted global takeover of the sport by Rupert Murdoch in 1995 culminated in the emergence of a ‘European Superleague’ competition. While signalling a departure from the historic playing structure of the game, the implications extended beyond simple shifts toward media and corporate alignment as central to the structure, ethos and formats. Significantly the transition exerted pressures on the historically rooted cultural attachments of the game.

Keywords

Marketing Turkey Expense Hull Dine 

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Copyright information

© Mark Falcous 2005

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  • Mark Falcous

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