Abstract
The automobile sector is often presented as the archetypal global industry. In this view, the car business is one of the main drivers behind the homogenization of the world. This chapter is an attempt to deconstruct a representation that neglects the heterogeneity of firms and areas; the great diversity of the strategies being pursued; and the inherent contradictions of the competitive process. Without purporting to analyse carmakers’ internationalization strategies in their entirety,2 it delves into issues relating to those regionalization strategies (Freyssenet and Lung, 2001) that carmakers are most likely to follow in their attempts to rebuild at a regional (supranational) level a modicum of coherency between productive systems and automobile markets — coherencies that no longer necessarily materialize at the national level that had once (during the postwar boom years) been the arena within which they could regulate themselves.
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Notes
This chapter is based on the results of the first and the second GERPISA international research programmes (Boyer and Freyssenet, 2002; Freyssenet and Lung, 2000). Michel Freyssenet has been co-director of these programmes, with Robert Boyer (Emergence of New Industrial Models, 1993–97).
Yannick Lung (Between Globalization and Regionalization: the internationalization of the auto industry, 1997–2000). The authors have largely benefited from the debates within the international network, but they remain responsible for any errors.
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© 2004 Michel Freyssenet and Yannick Lung
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Freyssenet, M., Lung, Y. (2004). Multinational Carmakers’ Regional Strategies. In: Carrillo, J., Lung, Y., van Tulder, R. (eds) Cars, Carriers of Regionalism?. Palgrave Macmillan, London. https://doi.org/10.1057/9780230523852_3
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DOI: https://doi.org/10.1057/9780230523852_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51539-4
Online ISBN: 978-0-230-52385-2
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